Let’s assume, for a second, that your law firm has a website (your law firm has a website, right?) The question then become, is your website earning its keep?
That’s a tough question. At the very least, your website should tell the world what you do, hopefully start persuading your audience to take a closer look at you and possibly engage, and get found with a search engine.
That’s a lot of stuff, and website optimization, both for search engines and audiences, can be daunting for busy attorneys. So for this reason, here are three quick resources that can help you get started:
1) Take a look at other great attorney websites and understand what makes them effective. Attorney at Work recently profiled 5 websites, discussing why each one was a “Winning Website”.
2) Run your site through Website Grader. Built and maintained by Hubspot, a leader in inbound marketing, Website Grader will give your site a number grade out of a hundred and make suggestions about what you can do better.
3) Join our free webinar, Ten Steps to Building Winning Websites, with Internet marketer Jay Berkowitz of Ten Golden Rules. Jay packs more information than you can imagine into his hour presentations, and it should give you some ideas to consider.
4) Take a look at Headway. Built by blogger Grant Griffiths, Headway is a very slick do-it-yourself wrapper around the popular blogging platform WordPress. The tools for search engine optimization are solid, and it features clever ways to build your site to maintain the same look and feel of your logo (your law firm has a logo, right?).