Using E-Books for Content Marketing and Lead Generation

E-Books are hailed by many businesses as an invaluable tool for marketing and lead generation. Hubspot refers to E-Books as “the hip sibling of the white paper.” You can create PDF style E-Books that can be downloaded from your own website, or EPUB style E-Books that can be uploaded and offered on third-party website. Both […]

3 Ways Video Can Give Your Online Marketing a Boost

So you’ve emailed your newsletters, compiled your ebooks and shared your infographics on social media. What else can you do to give your online marketing a boost? The answer may lie in video. Video, you say? Why, of course. The Next Web Technology Blog claims that video is one of the top ten web design […]

3 Tips for Integrating Online and Offline Marketing

If you’re trying to sell a product or service and feel that you should keep your print, web, and social marketing separate, you’re in for a rude awakening. It’s important to develop and coordinate your branding across both online and offline platforms. After all, the important thing is what the customer perceives, and what customers […]

Astroturfing: Fake Online Reviews and How to Spot Them

People will sometimes say, “I read it on the Internet, it must be true.” These people have probably never heard of astroturfing. “Astroturfing” is the (now illegal) attempt to create an impression of widespread grassroots support for a policy, individual, or product, where little such support exists. Like its football namesake, “AstroTurf,” the term refers […]

5 Essential Tips on Infographic Design for your Marketing Arsenal

Infographics are a great way for you to drive traffic to your business website and increase social media marketing results. They can also establish credibility and authority in your particular area. For those of you who are still out of the loop, an infographic is a visual representation of data, information, or knowledge. This “data […]

Play and Creativity: Try Improv When Stuck at Work

Do you wake up every morning on autopilot, dreading the monotony of the day ahead? Do you play it safe, pumping out “sufficient” solutions to problems that are presented to you? Are you a creative person, but drawing a blank on new ideas? If this sounds like you, do not be troubled! There is a […]

From the Designer: 5 Critical Logo Considerations for Professionals

It’s safe to assume that if your logo utilizes the font “Comic Sans”, you’re probably not going to be taken seriously. This font faux pas is just one of many that one learns as a designer, especially when it comes to logo considerations and branding direction. A logo can make or break your business, so […]