law firm marketing personas

Improve Your Law Firm's Internet Strategy with Marketing Personas

Do you truly know to whom you’re marketing? Or have you spent countless hours putting together copy and keyword-laden content only to realize you’re shouting from the rooftops to no one in particular? Enter the marketing persona. Personas allow you to identify prototypes of people that might be interested in your service: they might be […]

Leadership for Lawyers

Leadership for Lawyers: A Suggested Leadership Reading List

This is part two of our Leadership for Lawyers series. Wanna be successful in business?  Read. Open a book and you gain access to the most brilliant minds the business world has ever produced. Not only is reading fundamental for success, it reduces stress and is a wonderful personal growth tool. Don’t take it from […]

Leadership for Lawyers

Leadership for Lawyers: The Biggest Indicator of Success

This is part one of our Leadership for Lawyers series. Talent. Education. Communication skills. They got nothing on grit. Grit is perseverance and the ability to see something through in spite of obstacles. It just so happens to be the number one predictor of success, ahead of talent, according to research out of the University […]

Rocket Matter Legal iPad Edition LPB

What a Week for Law Practice Management Software

Legal technology consumers are a lucky group indeed. This past week saw major developments from the two most dynamic cloud law practice management software companies: Rocket Matter launched a native iPad edition, and Clio hosted their Clio Cloud conference. In case you missed it, Rocket Matter (our blog’s parent company) last Wednesday announced the first ever iPad […]

Blogging for Lawyers

Blogging for Lawyers: 5 Tips To Get Started

How many times have you heard from “the experts” that you need to start blogging? And how many times have you thought to yourself “Yeah right. Like I have time for that.” Or perhaps you think to yourself, “Who on earth wants to listen to what I have to say?” The problem is, “the experts” […]

Rocket Matter Unveils Logo Redesign with Comic Sans Typeface

Today we at Rocket Matter are unveiling our new logo, a culmination of five-minutes worth of research to project our brand as the leading, most modern and innovative legal software in the marketplace. After conducting intense market research near our K-cup machine, and giving thought to surveying our customers and potential customers, we realized our […]