Unlike the old days of associates riding the gravy train of partners and their impressive book of clients, today’s lawyers have to find and develop their own client base. They have to become marketers. Speaking is an effective effort to build your reputation as an expert, market yourself, and get new clients. This is not […]
Have you ever been to a restaurant and seen someone a few tables down from you checking their constantly buzzing smart phone, occasionally ignoring a message but mostly responding to it? And in between, actually eating? Oh, and remembering to have snippits of conversation with their lunch date? Me too. But who am I to […]
Much has been written about the importance of bogging for lawyers and law firms. We’re here to help you set up a killer blog in no time! You see, I was once that novice…not so many years ago…but with lots of research and a sleepless night or two, I successfully created several blogs on the WordPress self-hosted platform using the inexpensive web host, Bluehost.
Productive social media engagement requires some restraint. It sounds simple and obvious enough but execution is often lacking on the part of legal professionals. Lawyers get in trouble and even get fired for saying the wrong things on Twitter. To keep yourself clean and not in danger of getting sacked or disbarred, take a look […]
Is having a QR code on an ad simply to pander to the clients and checkbox the “mobile marketing” portion of your integrated advertising campaign? asks Mitch Joel: “In theory, QR codes sound awesome. Your consumer sees an advertisement that engages them, they whip out their mobile device, snap a picture of the QR code […]