law firm marketing

Does Your Law Firm Have A Marketing Plan?

It has been said many times that failing to plan is planning to fail. Never is that saying more true than when it comes to growing your business. How much can I spend? What should I implement first? Who is my target market? What are the threats to my practice? If you construct the proper […]

law firm content

Law Firm Content: Getting Lawyers to Write

Content is an essential component of marketing and business development, but law firms are often hesitant and overwhelmed at the thought. And frankly, many don’t know where to begin and how to build a content strategy. During this Law Firm Content series, we’ll talk to law firm marketers, business development leaders, and lawyers about their […]

LinkedIn for Business

LinkedIn for Business: 5 Strategies for Growth

If you run a law firm or own a business and haven’t explored LinkedIn in a while, take another look. LinkedIn is a business-oriented social site used for professional networking. For many, it has become a rich source of qualified leads, attracting and engaging new business for their company. This year, 43% of marketers have […]

seo and social media

SEO and Social Media

SEO has always been about one thing: publishing high-quality content that gets seen and linked to by as many people as possible. For years, the foundation of SEO (Search Engine Optimization) has been dominated by two key elements: content and links. Today’s online society has given rise to a third: social media. It wasn’t around […]

website metrics

Essential Website Metrics You Should Be Tracking

Launching or revising your new website is one thing. Consistently measuring, tracking and evaluating results is another thing entirely. What should you be measuring and why? Here are some key front line metrics that will help you evaluate the marketing impact of your site: Site traffic. Whether your site currently attracts 10 visitors a month […]

law firm content

Law Firm Content: Leveraging Untapped Sources

Content is an essential component of marketing and business development, but law firms are often hesitant and overwhelmed at the thought. And frankly, many don’t know where to begin and how to build a content strategy. During this Law Firm Content series, we’ll talk to law firm marketers, business development leaders, and lawyers about their […]

Blogging for Lawyers

Blogging for Lawyers: 5 Tips To Get Started

How many times have you heard from “the experts” that you need to start blogging? And how many times have you thought to yourself “Yeah right. Like I have time for that.” Or perhaps you think to yourself, “Who on earth wants to listen to what I have to say?” The problem is, “the experts” […]

Legal Productivity Q&A Video Series

What Are Some Basic Persuasion Techniques I Can Try Right Away?

This is the latest edition in our quick-and-practical Q&A style videos. Questions come from social channels, keyword analysis, and readers of this blog. A transcript accompanies each video. What Are Some Basic Persuasion Techniques I Can Try Right Away? What are some basic persuasion techniques I can try right away? There’s a lot of interesting […]

legal webinars

[Webinar] Promote Your Practice Through Actionable Accountability

You want to grow your practice and raise your profile, but execution is often the biggest challenge. This presentation will help you highlight your expertise and experience, while building consistency into your practice development initiatives. Accountability is the solution for professionals seeking to reinvent their practices and attendees will learn: The Relationship Between Routine and […]