mobile advertising

Optimizing Your PPC Campaigns For Mobile

A recent study by Marin Software projected that mobile ads would account for 50% of the total PPC clicks by the end of 2015. As it stands today, Google will not allow you to opt out entirely of mobile participation in your AdWords campaigns, requiring advertisers to have their ads served on a mix of […]

Legal Productivity Q&A Video Series

What is an Ideal Client Profile and How Can it Help Me?

This is the latest edition in our quick-and-practical Q&A style videos. Questions come from social channels, keyword analysis, and readers of this blog. A transcript accompanies each video. What is an Ideal Client Profile and How Can it Help Me? What is an ideal client profile and how can it help me? So, an ideal […]

[Webinar Slides] Law Firm Branding

Here’s the slide deck from today’s edition of our Legal Marketing webinar series: Building a Strong Law Firm Brand by Rocket Matter’s Mike Miceli and Taylor TenBrook. We received requests during the webinar for resources related to our discussion, specifically, the color psychology portion of the presentation. Here are a few: How To Use Color […]

5 Tips For Effective Video Marketing for Lawyers

Nowadays, one of the most compelling ways to convince a potential client to contact your firm is with video. Gone are the days of slow internet and even slower video loading times. Feedback shows that videos are one of the most effective forms of online communication. Visitors want information before they pick up a phone […]

[Webinar] Building a Strong Law Firm Brand: Logos, Tag Lines & Psychology. Oh My!

Strong branding starts with a product or service that consistently delights your clients. External elements like brand name, logo, and tag line, remind them of that experience. But there’s more to creating an effective brand strategy that identifies and differentiates your firm in the marketplace than choosing a stock image and slapping a cliched tag […]

twitter search

Unusual and Useful Twitter Search and Filtering Techniques

If you follow more than a handle of accounts, your Twitter stream can quickly become a firehose of irrelevant information. Because of this, many veteran users never visit their stream. Instead, they create lists or run saved searches. Here are a few other options to help you filter your Twitter stream for more useful, relevant, […]

[Webinar Slides] SEO is Dead

Here’s the slide deck from today’s edition of our Legal Marketing webinar series: SEO is Dead: Why You Can’t Rely on Search Engine Optimization for Your Law Firm Web Marketing, by Rocket Matter’s CEO, Larry Port. The recording is in post-production and will soon be available on Rocket Academy where you’ll find a collection of […]

Legal Productivity Q&A Video Series

Why is it Important to Highly Define Your Audience?

This is the latest edition in our quick-and-practical Q&A style videos. Questions come from social channels, keyword analysis, and readers of this blog. A transcript accompanies each video. Why is it Important to Highly Define Your Audience? Why is it important to highly define your audience? Well you need to know who you are marketing […]

[Webinar] SEO is Dead: Why You Can’t Rely on Search Engine Optimization for Your Law Firm Web Marketing

Let’s face it. Google’s winning. It’s been an uphill battle for businesses trying to make a dent in the search rankings. And if you’re among the downtrodden that got slammed by some of the algorithm updates, you learned how quickly all those SEO tricks can become completely useless, if not outright harmful. When: Thursday, July […]