Developing The Right Keyword Strategy For Your Law Firm Website

When it comes to your website, focusing on the right keywords can mean the difference between success and failure. Keywords are the phrases (search terms) that consumers type into search engines, like Google and Bing, when they’re looking online for your services. If you’re not sure what your overall keyword focus is for your current website, […]

Twitter professional relationships

Twitter is Better than LinkedIn for Building Professional Relationships

LinkedIn bills itself as the largest professional network, but Twitter, whose tagline is simply, “what’s happening,” easily wins for creating and nurturing relationships. Here are three primary reasons why. 1. The easiest introduction ever – When you come across a piece of writing or video or presentation that resonates, you send the link out on […]

How to Hook Legal Clients Who Rarely Need You

How to Hook Legal Clients Before They Need You

During a presentation about the difficulty of real estate agents hooking home buyers who will only need their services once or twice in a lifetime, an agent in the audience saw it as an opportunity: “I know home buying and selling can’t be a habit. That’s fine. But what if I make a habit of […]

Use Twitter to build legal skills and knowledge

Using Twitter to Build Legal Skills and Knowledge

Twitter is a great platform for meeting and nurturing relationships with fellow professionals, sharing your thoughts and useful links, and catching up on the latest news and trends. It’s also a terrific tool to learn by monitoring targeted practice area topics and following industry and legal experts and thought leaders. The Harvard Business Review recently […]

law firm marketing - brand building

Law Firm Marketing: Build Your Brand With Content, Social Media and SEO

Increasing online brand awareness is not easy. It takes consistent, relevant, useful content, effective use of social media and the adoption of SEO best practices to really drive it. While most law firms consider each of these different elements separately, successful firms know that driving their brand takes an integrated approach that combines them all […]

free images

Free Images for Your Blog, Website and Presentations

Need to write a blog post or article, fashion marketing copy for your website and promotional materials or create a presentation? You’ll need images. If it’s a one-off effort, then by all means, purchase one from the myriad fee-based stock photography sites. But if you’re putting out content daily, the cost can add up quickly. […]

Law Firm Twitter: Lessons from the NBA

Law Firm Twitter: Lessons from the NBA

In his Bloomberg Law article, Most Profitable U.S. Law Firms Don’t Give a Tweet, Casey Sullivan highlighted some of the top law firms anemic presence on the popular social media platform. Moses Ehlers, Digital Marketing Strategist at Robins Kaplan LLP, countered with how his “mid-sized law firm” of 220 attorneys and 325 staff members uses […]

Law Firm Advertising: Remarketing Campaigns

Law Firm Advertising: Remarketing Campaigns

If you’re like many attorneys, you have an attractive website that portrays your firm in a professional manner and outlines all of your areas of expertise. Unfortunately, there’s a good chance your competition has the same and the vast majority of your prospective law firm clients will actually visit 3 to 5 of those sites, […]