Better Marketing By Measurement

“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.”  – H. James Harrington, author, engineer, performance improvement consultant. How effective is your Firm’s marketing? […]

5 Basic SEO Tips to Optimize Your WordPress Blog

If you blog (and you should), it doesn’t get any better than WordPress. We here at Rocket Matter are unabashed evangelizers for the self-hosted WordPress platform. But there are millions of blogs out there. To stand out you’ll need quality, current content. Search – Google, Yahoo, Bing — drives traffic. So you’ll also need a […]

A Checklist for Law Firms Considering PR

This is a guest post by Paramjit Mahli from The Rainmakers Roundtable, formerly known as SCG Legal PR Network. The old adage that the more things change, the more they remain the same may seem quaint but it actually still holds some truth. Specifically, perception molded by large media outlets still has a strong hold […]

Webinar: Reinventing your Law Practice in the Recovery with Nationally Recognized Lawyer and Author Ari Kaplan

Making adjustments to keep your law firm profitable can be daunting to most. Ari Kaplan, Esq., author of the newly released Reinventing Professional Services – Building Your Business in the Digital Marketplace will show you how to reinvent your practice and build your profile in today’s changing digital landscape in this webinar. Reserve Your Seat Now! When: […]

Should Lawyers Ditch Their WordPress Blogs for Tumblr?

I’ve come across a few discussions recently about moving blogs from TypePad or Posterous to Tumblr. Hey, if were blogging on those platforms, I’d be looking for alternatives too. But, ditching WordPress for Tumblr? No. With headlines proclaiming that Tumblr has surpassed WordPress in the total number of blogs (if you don’t count the self-hosted […]

How Lawyers Can Use Twitter to Get Speaking Gigs

Unlike the old days of associates riding the gravy train of partners and their impressive book of clients, today’s lawyers have to find and develop their own client base. They have to become marketers. Speaking is an effective effort to build your reputation as an expert, market yourself, and get new clients. This is not […]

The Law Firm of Tomorrow, Part One of Our New E-book, Covers Marketing & Technology.

We’re proud to announce the first installment of our serially published e-book, The Law Firm of Tomorrow, available for free online. (Complete book now available.) Based on over three years of serving small and mid-sized law firms and witnessing thousands of attorneys managing law firms, The Law Firm of Tomorrow, will address a spectrum of […]

How to Quickly Set Up a WordPress Blog for Your Law Office

Much has been written about the importance of bogging for lawyers and law firms. We’re here to help you set up a killer blog in no time! You see, I was once that novice…not so many years ago…but with lots of research and a sleepless night or two, I successfully created several blogs on the WordPress self-hosted platform using the inexpensive web host, Bluehost.

8 Tips for Lawyers To Avoid Twitter Trouble

Productive social media engagement requires some restraint. It sounds simple and obvious enough but execution is often lacking on the part of legal professionals. Lawyers get in trouble and even get fired for saying the wrong things on Twitter. To keep yourself clean and not in danger of getting sacked or disbarred, take a look […]