Your website most likely could generate a lot more leads than it currently does. If you’re asking yourself, “what’s a call to action”, this post is a good place to start. A call to action, or CTA for short, is marketing-speak for an image or text that urges a visitor to your website to take a certain action, like fill out a contact form or sign up for a newsletter.
Attention all ye legal peeps looking to expand the reach of their voice on the Internet. How much are you using JD Supra? I bet not enough. I have to admit, when I first saw JD Supra I had the same reaction I had to Twitter: I just didn’t get it or why attorneys would […]
Nothing theoretical, inspirational, or thought-provoking in this post, folks. Rather, let’s roll up our sleeves and look at one of the important elements of your website that a lot of folks overlook or just don’t do correctly: the meta description tag. And if you read no further, keep those descriptions to 160 characters. You’ll see […]
Innovative online video sharing site SoloCorps launched recently, dedicated to chronicling the stories, experiences, and wisdom of solo and small firm lawyers through video interviews. The site is at http://myshinglesolocorps.magnify.net.
You’re paying them thousands of dollars a month. They tell you they understand social media and how the blogosphere works. But can they really walk the walk? Here are three questions to ask which will tell you if your marketing peeps are worth their weight in the online world:
Actually forget it. Don’t waste your time. Remember people clamoring all over each other to get onto Google Wave? We’re not lemmings, people. Just because there’s a hot new social media thing going on doesn’t mean you need to drop everything and trade favors to get an invitation. And if the “social media experts” are […]