Top Law Firm Marketing Tools

Law firm marketing efforts include blogging, social media, website management, email campaigns, landing pages, and more. It can seem burdensome and overwhelming. But there are tools to help ease the burden. Here are some of the top tools for law firms of all sizes to help test, optimize, automate, and measure marketing efforts and performance. […]

LinkedIn Advertising For Law Firms: How To Make It Work

In the crowded space of legal services, law firms must work harder than ever to continually bring on a new supply of clients. Sure, referrals are a great source of new clients, but you can’t rely on them alone. You have to advertise your services, but television ads and print media can be almost prohibitively […]

copywriting for law firm websites and blogs

Copywriting Tips For Law Firm Websites and Blogs

When done well, regularly publishing content can help increase your law firm’s business. A recent study suggests that businesses who blog sixteen or more times in a month see three and a half times the traffic of those businesses who publish four or fewer posts in a month. But diving into copywriting can feel overwhelming if you’re […]

Top Law Firm Marketing Blogs

Top Law Firm Marketing Blogs

When I left law firm life and started a CLE consultancy, I discovered what marketing was all about. As a business of one I had to learn to survive and thrive. I read as many books and blogs as I could, listened to podcasts, and asked tons of questions. The good thing: In a digital […]

law firm blogging

10 Ideas and Examples for Law Firm Blog Posts

During a recent presentation on blogging and social media, the number one question was “What should law firms blog about?” There are myriad reasons to blog and topics to blog about. See: Why Do You Blog? 23 Lawyers Weigh In. Here are 10 blogging ideas for lawyers and law firms with a few standout examples. […]

Paralegal blogging social media and technology

Enhance Your Paralegal Performance and Career with Blogging, Social Media and Technology

Note: This post, though addressed to paralegals, may be applied across the industry to include lawyers and legal professionals. After a dozen years as library director at a law firm in New York City, I left in 2008 to start my own CLE consultancy. I grew the business by joining Twitter, creating a LinkedIn Group, […]

webinar - law practice management design and workflows

[Webinar Wrap-Up] Law Firm Marketing: How Social Media Impacts SEO

Here’s the slide deck from the latest episode in our Legal Productivity webinar series: Law Firm Marketing: The Relationship Between SEO and Social Media, with Guy Alvarez. The webinar recording is available on Rocket Academy. Meanwhile, check out these six tips that Guy provided for using social media to enhance your SEO: Make your content […]

How to Test Your Legal Services Product Ideas on a Budget

More and more lawyers are coming up with technology to streamline operations at their firms or communicate with their clients in better ways.You may be one of those innovative lawyers. But once you have the idea, what do you do? You probably think that all you need to do is hire a developer to build […]