Attract New Clients With Facebook Ads

Lawyers, like other small businesses, have been known to waste a great deal of marketing dollars on mass advertising venues like yellow pages, billboards and bus signs. This generates initial awareness of the firm, but is often next to impossible to measure and often results in a disappointing effort. With almost 1.5 billion users worldwide, […]

Lawyer Branding: Building Your Online Voice

Whether you work for a large law firm in the city or a small firm in the ‘burbs, clients want to know who’s behind the corporate brand. They want to connect with the person with whom they’re about to share their painful, often devastating, story. They want someone they can trust. Same with other lawyers […]

Law Firm Business Development: A Discussion with Bloomberg Law’s Nancy Furman Paul

I met Nancy Furman Paul at the Bloomberg Big Law Business Summit and enjoyed our conversation about the trends in law firm business development. She is the Commercial Product Manager for Business Solutions at Bloomberg Law. Here are a few highlights from our talks. What exactly is law firm business development? It’s really about what […]

ABA Journal Blawg 100: Nominate Your Favorite Legal Blog

It’s that time of year again. The ABA Journal Blawg 100 nomination time. But first, we’d like to thank you for making us one of your regular online destinations. With almost 100 authors and over 1,000 posts, videos, and guides, we at the Legal Productivity blog continue to listen, discuss, and offer practical advice on […]

Should Law Firms Post Full-Text Articles On LinkedIn Pulse?

Spoiler alert: Yes, Law firms should take the nozzle off and liberate their lawyers and other professionals to publish long-form posts and full-text articles on LinkedIn Pulse. We all know that LinkedIn is the largest professional network on the web, useful for making contacts and developing relationships that could impact your career, company, and brand. […]

Basic SEO Law Firm

Basic SEO For Your Law Firm Website and Blog

The content on your website and blog that you so thoughtfully crafted is only meaningful if someone who has a problem finds it, and finds you. You can, of course, go deep–in practice and pocket–and employ an SEO agency to help you move up in the rankings. But for most of us, basic search engine […]

The Right Image Sizes For Blogs and Social Media

Using the right image for your blog or social media posts won’t solve world hunger or cure cancer, but if you’re putting content out there, you may as well do it right. The bottom line is, social photos generate more engagement. Not convinced? Twitter data scientist, Douglas Mason, analyzed millions of Tweets and determined that […]

Law Firm Branding

Law Firm Branding or Individual Attorney Branding?

During a recent Law Firm Branding presentation Taylor TenBrook and I did for the wonderful folks at Lunch Hour Legal Marketing, the discussion that intrigued me the most wasn’t the one on brand promise, or congruency, or the psychology of logos, tag lines, colors and fonts, or even brand audits – all essential brand elements. […]