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Posted in: Market Your Firm
Using the right image for your blog or social media posts won’t solve world hunger or cure cancer, but if you’re putting content out there, you may as well do it right. The bottom line is, social photos generate more engagement. Not convinced? Twitter data scientist, Douglas Mason, analyzed millions of Tweets and determined that […]
Posted in: Market Your Firm
During a recent Law Firm Branding presentation Taylor TenBrook and I did for the wonderful folks at Lunch Hour Legal Marketing, the discussion that intrigued me the most wasn’t the one on brand promise, or congruency, or the psychology of logos, tag lines, colors and fonts, or even brand audits – all essential brand elements. […]
Posted in: Market Your Firm
I have a like / hate relationship with social media: I kinda enjoy it, and reap the benefits from it from a business perspective, but I find it also appallingly awful at its worst. So I was morbidly excited to read So You’ve Been Publicly Shamed, which explores the darkness of our online discourse. Jon […]
Posted in: Market Your Firm
Last year I attended the second Social Media Marketing for Law Firms Summit in New York City. Much of the focus was on blogging. No surprise there since pioneering blogger and CEO of LexBlog, Kevin O’Keefe, moderated the panel which offered lots of great insight and advice on law firm blogging. At this year’s summit leading […]
Posted in: Market Your Firm
During yesterday’s edition of our popular Current Trends in Law Firm Websites webinar series, we got a barrage of questions about mobile-friendly sites. Apparently, everyone’s aware of Google’s change to its search algorithms which now factors in a website’s “mobile-friendliness” as a ranking signal – meaning that those sites which weren’t optimized for smartphones’ smaller […]
Posted in: Market Your Firm
During a recent training session, I shared my private “Law 200” Twitter list that includes lawyers and technologists, marketers, and other professionals in the legal space who consistently post useful information. It’s a list I peruse daily and hone ruthlessly (the reason I keep it private). A participant remarked that it would be useful for […]
Posted in: Market Your Firm
Live Website Evaluations! Are you looking to make an investment in a new law firm website? The last thing you want to do is shell out dollars for a site that’s already outdated. Make sure you’re an informed consumer by understanding the latest thinking in websites and marketing. When: Wednesday, April 22, 2015 1:00 PM […]
Posted in: Market Your Firm
If you’re not blogging and need some inspiration to start, check out Why Do You Blog? 23 Lawyers Weigh In. And use WordPress, the number one blogging platform. It’s intuitive, free, and has an amazing community of helpful users and developers. It’s also a robust content management systems that you can use to build your […]
Posted in: Market Your Firm
Rocket Docket (not to be confused with our own Rocket Matter, the legal practice management platform that also provides marketing assistance and educational content) is the modern solution to revolutionizing document assembly and case management for all law office staff. Powered by the award-winning HotDocs, Rocket Docket is a powerful automation software that is simple […]
Posted in: Market Your Firm
One Saturday morning I came across a tweet from a lawyer recommending me to another lawyer. I contacted her and before brunch I had a new CLE accreditation client. This happened many years ago when I left law firm life after a decade of law librarianship to start a continuing legal education consultancy. Besides the […]
