Law Firm Branding

Law Firm Branding or Individual Attorney Branding?

During a recent Law Firm Branding presentation Taylor TenBrook and I did for the wonderful folks at Lunch Hour Legal Marketing, the discussion that intrigued me the most wasn’t the one on brand promise, or congruency, or the psychology of logos, tag lines, colors and fonts, or even brand audits – all essential brand elements. […]

Social Media Lessons for Law Firms From Law Firms

Last year I attended the second Social Media Marketing for Law Firms Summit in New York City. Much of the focus was on blogging. No surprise there since pioneering blogger and CEO of LexBlog, Kevin O’Keefe, moderated the panel which offered lots of great insight and advice on law firm blogging. At this year’s summit leading […]

law firm websites mobile friendly

Google's Mobile-Friendly Update: Is Your Law Firm Website Ready?

During yesterday’s edition of our popular Current Trends in Law Firm Websites webinar series, we got a barrage of questions about mobile-friendly sites. Apparently, everyone’s aware of Google’s change to its search algorithms which now factors in a website’s “mobile-friendliness” as a ranking signal – meaning that those sites which weren’t optimized for smartphones’ smaller […]


50 Lawyers You Should Be Following on Twitter

During a recent training session, I shared my private “Law 200” Twitter list that includes lawyers and technologists, marketers, and other professionals in the legal space who consistently post useful information. It’s a list I peruse daily and hone ruthlessly (the reason I keep it private). A participant remarked that it would be useful for […]


21 Tools For Lawyers Who Blog

If you’re not blogging and need some inspiration to start, check out Why Do You Blog? 23 Lawyers Weigh In. And use WordPress, the number one blogging platform. It’s intuitive, free, and has an amazing community of helpful users and developers. It’s also a robust content management systems that you can use to build your […]

Rocket Matter Internet Marketing Services Launches New Client Website: Rocket Docket Legal Software

Rocket Docket (not to be confused with our own Rocket Matter, the legal practice management platform that also provides marketing assistance and educational content) is the modern solution to revolutionizing document assembly and case management for all law office staff. Powered by the award-winning HotDocs, Rocket Docket is a powerful automation software that is simple […]


How Lawyers Use Twitter

One Saturday morning I came across a tweet from a lawyer recommending me to another lawyer. I contacted her and before brunch I had a new CLE accreditation client. This happened many years ago when I left law firm life after a decade of law librarianship to start a continuing legal education consultancy. Besides the […]

Rocket Matter Internet Marketing Services Launches New Law Firm Website: Cuttone & Kucera, PC

Rocket Matter Internet Marketing Services is proud to display their latest law firm website, Cuttone & Kucera, PC.. Partners Brian K. Cuttone and Andrew s. Kucera practice real estate and business law in Fresno, California. Cuttone & Kucera PC offers legal services to businesses and individuals that are seeking both professional expertise and personal attention. […]