Checking out Lawyer2Lawyers The Pros & Cons of Twitter http://tinyurl.com/c4q49v
— Tim Baran (@tim_baran) March 28, 2009
I wasn’t savvy enough to credit them with Twitter handles but Bob and Kevin were among my first follows and we’ve since become friends and they remain two people in the legal space I deeply admire and respect. And it all started with a Twitter follow and a tweet. I could fill a book with similar stories. See: How Lawyers Use Twitter.
2. The relationship is not reciprocal – Twitter is unlike LinkedIn or Facebook where you send a “connection” request and wait for an affirmative reply. Twitter has one relationship only: Follower. A follow-back is nice but not important to the relationship or engagement.
LinkedIn is primarily for connecting with people you know as evidenced by the many times you wondered where a particular connection request came from and rejected it. And, except for a few LinkedIn stalwarts, the ones you do accept are usually “connect and forget.”
Twitter, on the other hand, is a fast-paced aisle where you get to meet and engage and learn and inform, and where you return to nurture relationships.
50 Lawyers You Should Be Following on Twitter
20 Legal Industry Twitter Accounts to Follow
3. It’s a public forum – Entire stories in traditional media outlets are based on Twitter conversations. Have you ever heard or read a news item about a LinkedIn exchange?
Of course this has downsides, like the cesspool of comments that come from anonymous accounts or bravado haters. But they’re easy to avoid. Just don’t follow them. Or if they bother you, block them. They will no longer appear in your feed.
The public engagement provides unprecedented exposure and allows you to build a network of people wanting to connect with you. It can even lead to speaking gigs.
If you’re looking for a job or to fill a position, or to validate a connection, use LinkedIn. It’s great for that. If you want to build professional relationships, start engaging on Twitter.