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If I’m Going to Be Spending Time on Social Media, What Should I Concentrate on?

This is the latest edition in our quick-and-practical Q&A style videos. Questions come from social channels, keyword analysis, and readers of this blog. A transcript accompanies each video.

If I’m Going to Be Spending Time on Social Media, What Should I Concentrate on?
Social media is a part of an internet marketing campaign, but it is not the end all and be all. With little time to spend on social media, you’ll need to prioritize.
– Have a good LinkedIn profile and join some LinkedIn groups where you can network with other people.
– Have a profile established on Twitter and maybe send a tweet or two a day. The click through rate on Twitter isn’t what a lot of people say it is. It could be a good place for you to build relationships but at the same time it’s not that big of a deal unless you have thousands of followers.
Facebook is also important. There are lots of professionals on Facebook that you can communicate with and your target audience that you can reach.
Google+ is somewhere between the “what I had for dinner” information that you find on Facebook and the boring professional stuff on LinkedIn. Google Plus has a lot of activity and if you haven’t checked it out for a couple of years you need to take a second look because it also has an effect on your rankings in Google and your Google local placement which is very important for mobile devices.