Blogging is a great way to build your reputation and market your expertise, but consistently putting out useful content can be a chore. Here are a few productivity tips to help you streamline that process.
1. Use Evernote to store ideas and headlines
This practice has been the biggest blogging productivity boost for me. We come across ideas all the time and can’t remember them all. Write them down! Evernote is a great tool for this as it sits on your computer and syncs on the web and your mobile app. And it literally saves as you type. No more inaccessible or lost ideas. And it’s free! The next time you sit down to write a blog post, you’ll have a ton of ideas and links to work with.
2. Create a writing schedule
After you’ve determined the goal or purpose of your blog, it’s time to figure out how often you’ll publish. Fresh, relevant content rules and your faithful readers expect consistency in the delivery of that content. Whether you decide to compose five posts a week or once every two weeks, set aside a regular time to write. Routine aids productivity and is a procrastination killer.
3. An image is worth a thousand words
Images resonate. They draw people in. The increasing popularity of Pinterest and Instagram and sharing of pictures on the social networks underscore the point. We love to share and look at images. But looking for a relevant, royalty-free image can consume almost as much time as writing the post. See How to Find Free Images For Blog Posts for a few tips.
4. Give old posts new life
Take a few minutes after you’re done writing and create hyperlinks to previous posts. Many posts are ideas that you’re expanding on from previous writings or compiling from a series of related posts. Like this post. Instead of going into detail again, link to your prior post.
5. Install Google Analytics
You’ve spent many hours putting out thoughtful content. Is it resonating with your target audience? Find out with Google Analytics. See who’s reading your blog, the source of your traffic, and which posts are being read. It’s free and easy to install.
6. Use the social channels
The top referral sources for traffic to many blogs are Facebook, Twitter, LinkedIn, and Pinterest. You can quickly determine referral traffic with Google Analytics. Include sharing on the channels in your after-the-blog-post-has-been-published routine. Apps such as Buffer and HootSuite helps you schedule your posts to go out at optimal times. But don’t bombard your followers with multiple posting of the same link. Post to Twitter perhaps once a day for three days and once to Facebook, LinkedIn, Pinterest and other platforms that you engage. Switch up the title when you post more than once to these channels.