Ever sit down to write a blog post and end up spending more time coming up with a relevant, useful topic to write about than actually writing the post?
Having a library of blog post ideas helps. See: How to Increase Your Blogging Productivity With Evernote. Unpacking that library of ideas into an editorial calendar will eliminate the problem of wasting time trying to figure out what to write.
Editorial calendars help you capture ideas, streamline the writing process, and save time when writing a blog post or managing a team of writers.
An editorial calendar can include newsletters, white papers, E-Books, and other content that your firm produces, but for this post we’ll limit it to the firm’s blog content. The calendar lays out which topics you’ll cover, who’ll write the post if the blog has multiple authors, and when the post will be published. Here are a few options to consider.
Spreadsheet – Use an Excel spreadsheet or Google Sheet to create a basic editorial calendar. Search the Google Apps community for editorial calendar templates. You’ll get ideas of how others plan their content. See: How to Create a Spreadsheet Editorial Calendar.
Google Calendar – I went from an MS Word document to Evernote to a spreadsheet to, currently, Google Calendar. It’s particularly useful if you have multiple authors and it’s easy to set up. Just click on “add new calendar” and invite your team members. See Hubspot’s How to Create an Editorial Calendar Using Google Calendar. It comes with a free editorial calendar template.
Trello – In addition to being an awesome, visual project management tool, Trello can be set up as an editorial calendar for your team of bloggers. See: How to Use Trello as a Blog Editorial Calendar.
WordPress Plugins – If you use WordPress for your blog – and you should – check out the not-so-subtly named WordPress Editorial Calendar plugin that gives you an overview of your blog and when each post will be published.
Helpful information you can add to calendar entries include keyword or topic, research/reference links, a working title, author, category and tags.