The Relationship Between SEO and Social Media – Gain a better understanding of the interrelationship between SEO and social media and how to use each to support the overall digital marketing goals and objectives of your law firm. Learn about strategies and best practices required to achieve a high ranking in search engines, while at the same time explain how social media can become an effective method to drive more traffic to your firm’s website.
Presenter: Guy Alvarez is the founder and Chief Engagement Officer of Good2BSocial.com, which helps lawyers, law firms, and legal marketers understand and leverage the power of content marketing, digital marketing and social media. Trained as a lawyer, he was quick to realize the revolutionary power of technology, and made a business building law firm web sites for ALM Media, a leading legal publisher.
Email Newsletters for Your Law Firm – Learn about the elements that go into creating a dynamic, productive email newsletter – one that gets opened and read. You’ll learn what your newsletter should REALLY be all about, and why it’s important to your firm’s bottom line. You’ll also discover tips and tricks for building your distribution list.
Presenter: Larry Port, Rocket Matter founder and CEO, is a speaker and award winning writer at the crossroads of the legal profession, cutting edge technology, and law firm marketing. He frequently discusses marketing, design and efficiency, and quality techniques in the software industry that can be leveraged by lawyers and legal professionals.
Getting Your Online Content Read: Best Editorial Practices – JD Supra co-founder Adrian Lurssen talks about why some legal content is more popular than others — and how lawyers can develop their own best editorial and content marketing practices to make sure they are well-read online.
Presenter: Adrian Lurssen is the VP of strategic development at JD Supra. He was an early employee at Yahoo in the first years of the web, where he built and managed the company’s first team of editors and writers. His writing about the web has appeared in the Chicago Sun Times, USA Today, and places elsewhere.
Practical Lead Generation Strategies That Work – Learn how to get the most out of your lead generation strategies (even those that don’t work), how to select the best strategies in the first place, and whether pay-per-lead services are right for you.
Presenter: Jason Romrell, CEO of AttorneyBoost.com, spent several years as a partner in a general practice law firm where he handled most of the firm’s marketing and handled a wide variety of cases from criminal defense to family law and complex business transactions. He later went in-house where he could mix is passion for business with his love of lawyering.
Strategic Legal Business Development In The Digital Age – Learn how to develop strategic business development plan that will identify and grow your target audience your target audience and drive more clients to your firm.
Presenter: Mark Britton is the founder, CEO and president of Avvo, a service that empowers consumers by rating doctors, dentists and lawyers, and having these real professionals answer their questions. Prior to founding Avvo, Mark was the executive vice president of Worldwide Corporate Affairs of InterActiveCorp Travel and Expedia, Inc. Mark received his law degree from George Washington University.