What’s more, you’ll be able to really dial in your audience so that your content is promoted to only the right people. Suppose you’re a family law practitioner in the Dallas area. To reach potential clients, you would likely want to target the Dallas/Fort Worth metro area. You can target by age, job title or company name. In this case, to really refine our focus, we’ll target our content to area members of the Divorce Advice group, ensuring we get our divorce related content in front of those most interested in it.
With Text Ads, your firm’s ads will show in the ads section, to the right of profiles. You’ll be able to add a small image, customize your message and dial in strict targeting parameters so that you’re always in front of the right people. You pay each time someone clicks on your ad and control your daily and overall spend, as well as how much you’re willing to spend per click. You can also decide to send someone to your website or directly to your professional profile page on LinkedIn.
Like any form of advertising you do, be sure and keep your ads focused on specific target groups and to check with your state bar if you have any questions about maintaining compliance in your ads. In addition, with LinkedIn Ads, you’ll need to track your leads independently, so that you can assign and calculate ROI properly. When designed and executed properly, however, your LinkedIn campaigns can be highly effective and very easy to track.