6. Engage – Twitter is a broadcast medium. It’s also a platform to engage. Many do both and do it well. Some brands broadcast with a sliver of engagement, while personal accounts tend to be more talkative. Engaging means that you spend more time on Twitter, but it makes for a more rewarding experience. Engaging is, of course, situational, but a reply or two per day on average is good enough.
7. It’s OK to schedule posts – When you find a free 15 minutes to catch up on your blog reading and Twitter updates, it’s easy to tweet out content that you find useful or interesting all at once. But no one like to see 12 tweets in a row from one account. Use Buffer App or other tools to schedule your twitter content as you discover it, ensuring a level of activity throughout the day.
8. Optimize your Twitter bio – You have 160 characters: Use it to make it easier for people to find and follow you and grow your community. Link to your blog, website, or LinkedIn profile.
9. Create Twitter lists – Twitter can become noisy if you follow too many people. Create Twitter lists instead – public and private – of your favorite Twitterers and view tweets from those lists only, when pressed for time.