Adrian will walk through a case study of recent legal coverage (to do with a change to the U.S. patent system), showing how and why one article in particular received far wider readership than all the others. From this you will have concrete takeaways to make sure your written legal expertise is getting the attention it deserves online.
Adrian Lurssen is the VP of strategic development at JD Supra. He was an early employee at Yahoo in the first years of the web, where he built and managed the company’s first team of editors and writers. His writing about the web has appeared in the Chicago Sun Times, USA Today, and places elsewhere. He speaks frequently on digital media and online opportunities for law firm marketing. He is available on Twitter at @adrianlurssen.