A while back I was implored by Grant Griffiths, my social media Obi-Wan Kenobi, to get on Twitter. I signed up and followed a few people, and I’ll be honest: I didn’t get it.
Now I get it. It took me a while to learn the ropes, but gradually I began to appreciate the appeal of Twitter. Once I followed enough people and enjoyed their reciprocal following, I came to understand that Twitter is a massive, real-time conversation happening all over the world at once. It’s an incredibly rich informative and social experience.
Some tools have helped me leverage Twitter’s capabilities. I discovered Summize, which became search.twitter.com, to look for mention of our product in the Twittersphere. After experimenting with several Twitter clients, I downloaded TweetDeck, which makes the experience much more enjoyable and usable.
Taking a look at our Tweets, I’ve classified them into distinct groups:
2. Retweeting something of interest.
3. Asking a question that may spark dialog.
4. Responding to a question.
5. Promoting a blog entry.
6. Promoting a business initiative.
7. Disseminating information about deployments & server maintenance affecting our customers.
8. Sending out training reminders.
9. Having fun. Twitter is, after all, a social network.