Our own Larry Port is giving a presentation in Toronto at the 2014 ALA Annual Conference. Here’s a link to the slides from his talk on why you can’t rely on search engine optimization alone for your web marketing.

Larry Port, Rocket Matter founder and CEO, is a speaker and award winning writer at the crossroads of the legal profession, cutting edge technology, and law firm marketing. He frequently discusses marketing, design and efficiency, and quality techniques in the software industry that can be leveraged by lawyers and legal professionals. He was named to the 2012 Fastcase 50 honoring the law’s smartest, most courageous innovators, techies, visionaries and leaders.