This is the latest edition in our quick-and-practical Q&A style videos. Questions come from social channels, keyword analysis, and readers of this blog. A transcript accompanies each video.

What is So Awesome About Evernote?

What’s so awesome about Evernote? Why is everybody talking about Evernote?

If you’re like me, you may have tried Evernote and then didn’t get it at first. It took me one or two or three looks, I think, before Evernote finally stuck. So, here’s why Evernote is so cool.

It’s such a basic thing. At the core is the idea of a note, and then notes can be organized into notebooks, and then notebooks can be organized into these things called notebook stacks.

But, anytime I take notes in a meeting, they’re in Evernote. If I take notes on a piece of paper, I scan the piece of paper and it ends up in Evernote. If I go to a web page, and I wanna record, or keep, or archive, the information that’s on the web page or, or save it for later so I can read it when I’m offline, like on an airplane, there are plug-ins for every major browser that allow you to save a web page directly into your Evernote account.

When you’re in your car or when you’re around the city and you have an idea, you can use your Evernote mobile device to take a picture or to record audio so that you can keep track of the idea that you have, and not lose it when you can’t text something or, or something of that nature.

And all this stuff appears in one central Evernote account. So, what ends up happening is that you end up recording all of your stuff. We take pictures of the white boards that we use at Rocket Matter when we come up with ideas, so they go into Evernote.

And what’s even crazier is that the, the OCR or the ability to recognize text inside your Evernote notes is astounding. It can recognize notes inside of handwriting. So, our white boards are now searchable. The web pages are now searchable.

Because Evernote integrates so cleanly with the ScanSnap series of scanners from Fugitsu, you can scan stuff directly into Evernote and don’t even have to worry about where it’s going to be, because you can then search for it so easily later. So, what I do with my mail is I scan it directly into Evernote, doesn’t go into a file folder or anything like that, and then that’s all searchable, the white boards are all searchable. Any notes I’ve taken on any paper is searchable.

It is just such an outstanding program, I would definitely give it a try.