Whether you work for a large law firm in the city or a small firm in the ‘burbs, clients want to know who’s behind the corporate brand. They want to connect with the person with whom they’re about to share their painful, often devastating, story. They want someone they can trust. Same with other lawyers […]

During a recent Law Firm Branding presentation Taylor TenBrook and I did for the wonderful folks at Lunch Hour Legal Marketing, the discussion that intrigued me the most wasn’t the one on brand promise, or congruency, or the psychology of logos, tag lines, colors and fonts, or even brand audits – all essential brand elements. […]