Law firm marketing efforts include blogging, social media, website management, email campaigns, landing pages, and more. It can seem burdensome and overwhelming. But there are tools to help ease the
When I left law firm life and started a CLE consultancy, I discovered what marketing was all about. As a business of one I had to learn to survive and
Here’s the slide deck from the latest episode in our Legal Productivity webinar series: Law Firm Marketing: The Relationship Between SEO and Social Media, with Guy Alvarez. The webinar recording
Launching or revising your new website is one thing. Consistently measuring, tracking and evaluating results is another thing entirely. What should you be measuring and why? Here are some key
You’ve probably attended multiple “ethics and marketing” presentations, but as I discovered during Brian Tannebaum’s excellent webinar, they only scratch the surface. Brian lays out the purpose of the Florida
Multichannel marketing is offering your customers more than one way to purchase or hear from you. It is also a way to reach out and engage your current or potential customers using
When it comes to email marketing or sending out business related emails, a carefully crafted subject line can make the difference in getting your email read. Many factors have been
If you’re like a lot of firms these days, you’re probably looking for ways to grow your revenue – and on the cheap. If you’ve never heard Marc speak before
“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control
This is a guest post by Paramjit Mahli from The Rainmakers Roundtable, formerly known as SCG Legal PR Network. The old adage that the more things change, the more they
