law firm marketing - brand building

Law Firm Marketing: Build Your Brand With Content, Social Media and SEO

Increasing online brand awareness is not easy. It takes consistent, relevant, useful content, effective use of social media and the adoption of SEO best practices to really drive it. While most law firms consider each of these different elements separately, successful firms know that driving their brand takes an integrated approach that combines them all […]

webinar - law practice management design and workflows

[Webinar Wrap-Up] Law Firm Marketing: How Social Media Impacts SEO

Here’s the slide deck from the latest episode in our Legal Productivity webinar series: Law Firm Marketing: The Relationship Between SEO and Social Media, with Guy Alvarez. The webinar recording is available on Rocket Academy. Meanwhile, check out these six tips that Guy provided for using social media to enhance your SEO: Make your content […]

Basic SEO Law Firm

Basic SEO For Your Law Firm Website and Blog

The content on your website and blog that you so thoughtfully crafted is only meaningful if someone who has a problem finds it, and finds you. You can, of course, go deep–in practice and pocket–and employ an SEO agency to help you move up in the rankings. But for most of us, basic search engine […]

seo and social media

SEO and Social Media

SEO has always been about one thing: publishing high-quality content that gets seen and linked to by as many people as possible. For years, the foundation of SEO (Search Engine Optimization) has been dominated by two key elements: content and links. Today’s online society has given rise to a third: social media. It wasn’t around […]

3 Tips for Optimizing Video SEO

Videos are an often overlooked yet extremely powerful method of driving traffic to your site. Regardless of whether they’ve been uploaded directly to a blog, or sites like Vimeo or YouTube, videos can rank high in search engine results. These results are 40-50 times easier to get than conventional text placement, giving you a way […]

3 Tips for Choosing the Most Effective SEO Keywords

To the everyday person, a keyword is what is typed in when searching for products, services, and answers in search engines. To businesses, however, keywords can make or break the success of your website. SEO Keywords are at the very foundation of paid search or PPC campaigns. Their selection is essential to a website’s natural […]

Is Your Business Ready For Major Changes in SEO?

Search is shifting, folks.  It’s no longer just a world where we type in some queries and get a bunch of website listings. In an effort to make their results ever more relevant for their audiences, Google and other search engines factor in more than just optimized webpage content. Location.  Proximity to what you’re looking […]

Is a Blog Just Graffiti With Punctuation?

“A blog is not writing. It’s graffiti with punctuation” With those words in the movie Contagion, Dr. Sussmann (Elliott Gould) dismissed Alan Krumwiede (Jude Law), a blogger who was attempting to shed light on a shadowy government policy. With 12 millions unique visitors, Krumwiede’s blog carried some weight, but was viewed by Sussman as a […]