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Posted in: Market Your Firm
LinkedIn bills itself as the largest professional network, but Twitter, whose tagline is simply, “what’s happening,” easily wins for creating and nurturing relationships. Here are three primary reasons why. 1. The easiest introduction ever – When you come across a piece of writing or video or presentation that resonates, you send the link out on […]
Posted in: Market Your Firm
Twitter is a great platform for meeting and nurturing relationships with fellow professionals, sharing your thoughts and useful links, and catching up on the latest news and trends. It’s also a terrific tool to learn by monitoring targeted practice area topics and following industry and legal experts and thought leaders. The Harvard Business Review recently […]
Posted in: Market Your Firm
In his Bloomberg Law article, Most Profitable U.S. Law Firms Don’t Give a Tweet, Casey Sullivan highlighted some of the top law firms anemic presence on the popular social media platform. Moses Ehlers, Digital Marketing Strategist at Robins Kaplan LLP, countered with how his “mid-sized law firm” of 220 attorneys and 325 staff members uses […]
Posted in: Market Your Firm
Law firms have been using Twitter to network and interact on the web for many years. The platform offers some unique benefits and engages consumers in an environment of interests, trends and news related to and put out by the user’s own following. This ability to customize your own Twitter feed gives law firms an ideal way […]
Posted in: Market Your Firm
A few months ago I shared a list of 50 Lawyers You Should Be Following on Twitter culled from my “Law 200″ Twitter list that includes lawyers and legal technologists, marketers, and other professionals in the legal space who consistently post useful information. In response to a few inquiries, I scoured the rest of the […]
Posted in: Market Your Firm
Twitter is an information sharing and engagement platform. Consistently sharing meaningful content helps burnish your reputation and build relationships. But it can take a lot of time if all you’re doing is scrolling through the endless loop that is your Twitter feed. Here are few ways to quickly find and share useful content. Twitter Lists A […]
Posted in: Market Your Firm
During a recent training session, I shared my private “Law 200” Twitter list that includes lawyers and technologists, marketers, and other professionals in the legal space who consistently post useful information. It’s a list I peruse daily and hone ruthlessly (the reason I keep it private). A participant remarked that it would be useful for […]
Posted in: Market Your Firm
One Saturday morning I came across a tweet from a lawyer recommending me to another lawyer. I contacted her and before brunch I had a new CLE accreditation client. This happened many years ago when I left law firm life after a decade of law librarianship to start a continuing legal education consultancy. Besides the […]
Posted in: Market Your Firm
Did you know that Twitter has a Certified Products Program where it identifies some of the best tools and services to help businesses thrive on the platform? The program includes engagement, analytics and data products. Here are a few of the more widely used tools that can help law firms better manage their Twitter and […]
Posted in: Market Your Firm
Just about every social media guru tout “engagement” as a critical factor in establishing and maintaining a meaningful and rewarding Twitter presence. But with endless back and forth and a barrage of #hashtag-enabled Twitter chats dominating your Twitter stream, how much engagement is too much? This question borders on sacrilege coming from an avid social […]
