Industries are moving away from paper filled offices and into the cloud. Even the legal profession. Get there quickly with Evernote, a simple, FREE application that simultaneously syncs across your desktop, mobile and on the web.
Unlike the old days of associates riding the gravy train of partners and their impressive book of clients, today’s lawyers have to find and develop their own client base. They have to become marketers. Speaking is an effective effort to build your reputation as an expert, market yourself, and get new clients. This is not […]
Much has been written about the importance of bogging for lawyers and law firms. We’re here to help you set up a killer blog in no time! You see, I was once that novice…not so many years ago…but with lots of research and a sleepless night or two, I successfully created several blogs on the WordPress self-hosted platform using the inexpensive web host, Bluehost.
Productive social media engagement requires some restraint. It sounds simple and obvious enough but execution is often lacking on the part of legal professionals. Lawyers get in trouble and even get fired for saying the wrong things on Twitter. To keep yourself clean and not in danger of getting sacked or disbarred, take a look […]
Is having a QR code on an ad simply to pander to the clients and checkbox the “mobile marketing” portion of your integrated advertising campaign? asks Mitch Joel: “In theory, QR codes sound awesome. Your consumer sees an advertisement that engages them, they whip out their mobile device, snap a picture of the QR code […]
If, when you think of coupons, you think of 35 cents off your next purchase of Eight O’Clock Coffee, take another look. The Internet, combined with location based services, have broken this game wide open and if you don’t take advantage, you’re leaving oodles of dough on the table.
It’s that time of year again…winter becomes spring, buds begin to pop out on trees, birds start mating, and legal technology people and lawyers head to Chicago for ABA Techshow. I will be too – you can see me prepping by getting my haircut here: 2011 marks the 25th anniversary of this seminal legal tech […]
For many of us, understanding how to use a blog to drive business on the web is clear. Using Twitter, well, that probably took a little more time. But Facebook? In this series, How To Use Facebook For Law Firms, we explore how your law firm can benefit from Overlord Zuckerberg’s monstrous creation. In Part […]
For many of us, understanding how to use a blog to drive business on the web is clear. Using Twitter, well, unless you’re an über-genius it probably took a while to understand how to incorporate that into your practice, but you prolly got it eventually. But Facebook? How can your business benefit from Overlord Zuckerberg’s […]
Certainly the chart rings disturbingly true, even for the most disciplined among us. How to combat its vicious cycles.