5 Free Analytics Tools to Track Your Twitter Activity
Social media is an investment, and like any investment, the return on that investment should be measured. But we all use more than one application (mobile, web and third party apps) making it a challenge to accurately track and provide comprehensive analytics.
However, as the third quarter draws to a close, there are a few excellent tools that you can use in combination to get raw numbers and even some comparative analysis of your social media activity. With the caveat that context is needed to make data useful, here are five free tools to help you gather Twitter metrics.
Tweetstats is a terrific free tool for measuring your Twitter activity. Graph your statistics from the time you created an account to the present. Enter your Twitter username and retrieve graphs that show your tweets per month, tweets per day, even the days and hours that you tweet the most. Click on any month in the graph to see additional details including the number of retweets and replies for that month. It also shows your top engagers — who you mention and who retweet you. Plug in a competitor’s username and compare your numbers for a more meaningful overview. This is one of the best free tools I’ve come across.
Chart your twitter use – number of tweets, followers and following – with Twitter Counter. Track your Twitter activity by entering your username and choosing hourly, weekly, monthly, 3-monthly or 6-monthly. It’s that simple. Want to compare your Twitter activity with top competitors? Enter up to two additional usernames and click on “compare”. Simple and useful.
Bit.ly is a url shortener that also provides analytics to show you the number of clicks that your bit.ly links generated. For access to historical data, create a bit.ly account, install a browser extension and use if for all of your links. It also integrates with other third party applications.
Topsy picks up where the native Twitter search leaves off allowing you to search through more historical data. It provides a deeper reach for retweet numbers and targeted search terms with the ability to filter by hour, day, week, month or year. Import a unique search into your RSS feed and track it daily.
This newly discovered app is great for managing your Twitter flow throughout the day. Simply Buffer an article or tweet that you want to share and it goes out at regular intervals based on the schedule you set up. Buffer also comes with a set of basic analytics that help you track the impact of your tweets – retweets, clicks (tweeted links) and reach (the potential reach of your tweets based on the number of followers of the folks who retweeted your tweet).
Costly enterprise level analytics tools are available as well as subscriber upgrades to a few of the tools above, but a thoughtful combination of the numbers that these free tools provide is usually enough for most of us to provide meaningful analytics of our Twitter activity.
Other useful free tools to add? Please share using the comments below.