How Do I Get Started Blogging?

This is the latest edition in our quick-and-practical Q&A style videos. Questions come from social channels, keyword analysis, and readers of this blog. A transcript accompanies each video.

How Do I Get Started Blogging?
A lot of people are curious about blogging and if they should get started. And, if they’d want to get started, how to do it.
The first thing that people need to know is that they should be writing about something that they like and they care about because the hard part is maintaining the consistency of blogging.
Blogging works best when you blog at least once a week. When you approach blogging, don’t be too intimidated. There’s really good software out there that you can use. The most common one is WordPress.
When you write your blog post, each post should correspond to a key word that you want people to be thinking about when it involves your practice. And that key word needs to be repeated in certain places in the blog post, in the title, in various parts of the copy and in certain web specific things called a meta-description tag and a title tag. So that’s important too.
And the other think that you want to keep in mind is that there’s an optimal blog length. Keep it around 250 to 500 words in length and make sure that you include an image.
So when you think about blogging, think about these kind of fundamental things. Think about what kind of material will inspire you to have a successful blog.