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    How I initially didn’t get Twitter and how I came to embrace it


      A while back I was implored by Grant Griffiths, my social media Obi-Wan Kenobi, to get on Twitter. I signed up and followed a few people, and I’ll be honest:  I didn’t get it.

      Now I get it.  It took me a while to learn the ropes, but gradually I began to appreciate the appeal of Twitter.  Once I followed enough people and enjoyed their reciprocal following, I came to understand that Twitter is a massive, real-time conversation happening all over the world at once.  It’s an incredibly rich informative and social experience.

      Some tools have helped me leverage Twitter’s capabilities. I discovered Summize, which became, to look for mention of our product in the Twittersphere.  After experimenting with several Twitter clients, I downloaded TweetDeck, which makes the experience much more enjoyable and usable.

      Taking a look at our Tweets, I’ve classified them into distinct groups:

      1. Sending out a link of interest.  TweetDeck has a great shortener for URLs built-in for this purpose.
      2. Retweeting something of interest.
      3. Asking a question that may spark dialog.
      4. Responding to a question.
      5. Promoting a blog entry.
      6. Promoting a business initiative.
      7. Disseminating information about deployments & server maintenance affecting our customers.
      8. Sending out training reminders.
      9. Having fun.  Twitter is, after all, a social network. 
      We’re interested in hearing your Twitter observations and practices.  Leave a comment, or better yet, follow us at @rocketmatter, and send us a tweet!

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