Should Lawyers Ditch Their WordPress Blogs for Tumblr?
I’ve come across a few discussions recently about moving blogs from TypePad or Posterous to Tumblr. Hey, if were blogging on those platforms, I’d be looking for alternatives too. But, ditching WordPress for Tumblr? No.
With headlines proclaiming that Tumblr has surpassed WordPress in the total number of blogs (if you don’t count the self-hosted version of WordPress), it’s no wonder that these questions arise.
Both platforms are great but provide uniquely different experiences. One is a micro-blogging site where blogs follow each other, rarely leaving the dashboard feed while the other hosts large blogs that can be extended to full fledged websites.
Comparing the two is a bit like comparing apples and oranges. Or maybe oranges and tangerines. Here are two significant differences that highlight why I think lawyers should use WordPress to host their practice blogs and not jump to Tumblr:
Own and Control your content
Our digital footprint is all over the web — blogs, Facebook Pages, Twitter feeds. The list goes on. We spend many hours and creative energy on each platform, yet lack the control over content that we put out. Facebook can shut down a Page on a whim. Twitter can go down, and with it, the 11,000 updates. Ever tried searching for an old tweet? It’s near impossible to retrieve.
Although Tumblr does allow for unique URLs, blogs are hosted on their site, limiting control and flexibility. With the self-hosted WordPress, you are the boss, retaining all control over the content, look and feel of the site.
Content Management Systems
Tumblr is less about individual sites and more about the dashboard where you follow or reblog other Tumblrs, engaging and expanding your community. It’s like Twitter on steroids.
WordPress has evolved from a simple blogging platform into a robust content management system. The comments and engaged community stay on your site. Pages can be styled and coded to appear differently so that the blog can easily be folded into a website.
Tumblr is built for social integration, but with over 15,000 plugins, WordPress is more extensible and flexible.
Tumblr is a beautifully simple interface and great for many things, such as aggregating your social media stream or curating news feeds. By all means, start a Tumblr and play around with it, but stick with WordPress as home base for your primary blog and website.