Using Twitter to build Dialog for Business and Celebrities

We’ve been enjoying the use of Twitter to put a personal and humorous touch to our business. If you’ve been following us, you’ll see our product announcements, ruminations on Software as a Service and cloud computing, as well as discussions about blanket-related infomercials.

The New York Times today featured an article about business and celebrity use of Twitter to reach out to people and engage them.  It’s an interesting story, and what caught my eye was this blurb:

In its short history, Twitter — a microblogging tool that uses 140 characters in bursts of text — has become an important marketing tool for celebrities, politicians and businesses, promising a level of intimacy never before approached online, as well as giving the public the ability to speak directly to people and institutions once comfortably on a pedestal.