If I’m Going to Be Spending Time on Social Media, What Should I Concentrate on?

This is the latest edition in our quick-and-practical Q&A style videos. Questions come from social channels, keyword analysis, and readers of this blog. A transcript accompanies each video.

If I’m Going to Be Spending Time on Social Media, What Should I Concentrate on?
Social media is a part of an internet marketing campaign, but it is not the end all and be all. With little time to spend on social media, you’ll need to prioritize.
– Have a good LinkedIn profile and join some LinkedIn groups where you can network with other people.
– Have a profile established on Twitter and maybe send a tweet or two a day. The click through rate on Twitter isn’t what a lot of people say it is. It could be a good place for you to build relationships but at the same time it’s not that big of a deal unless you have thousands of followers.
– Facebook is also important. There are lots of professionals on Facebook that you can communicate with and your target audience that you can reach.
– Google+ is somewhere between the “what I had for dinner” information that you find on Facebook and the boring professional stuff on LinkedIn. Google Plus has a lot of activity and if you haven’t checked it out for a couple of years you need to take a second look because it also has an effect on your rankings in Google and your Google local placement which is very important for mobile devices.