Highlights and Slides From Adrian Lurssen's Webinar on How Lawyers Can Get Their Content Read
♦ “Engagement” means more than you think
Creates a sense of urgency. This does not mean that you have to break the news. How do you, a lawyer or law firm, participate in breaking news? You don’t. You don’t have to be first, but you should report on it – explain it – to add to your digital footprint in that subject area: a digital record of your expertise.
Titles tell busy people why to read now
♦ Talk about how the law affects your clients