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Have you ever heard of the term "secret sauce"? No, we aren't referring to the mystery liquid your favorite fast food chain splashes on their fries. (We are hungry now, though.) Every industry seemingly has their own sauce, but why is it always a secret? Building an online presence in the legal industry is challenging as it is. "Be yourself, but don't be so much of yourself that you scare everyone away. Sell your business, but definitely don't sound like a salesperson." Because law is already such a specific niche, it can feel like you have to follow a never-ending checklist to create a distinctive presence online. The good news is the secret sauce isn't all that secret, and it's also not as difficult to obtain, as some may try to convince you. So, how do you build that strong online voice in today's business world? Let's take a look. Your professional website matters Take yourself out of your role for a second and look at the front page of your website. As a reader, how would you rate it on a scale from 1-10? Don't worry, you don't have to answer out loud, and we aren't judging. People are quick to judge, though, especially online. Within seconds of landing on your webpage, most will decide if you're a fit for them or not. No pressure, right? To make those first few seconds count, you want a clean and modern design. If your website is sporting outdated images and competing with snails for loading time, you'll lose clients before you even have them. It isn't all about the looks, though. A solid design builds trust. If your site is well-organized and user friendly, your potential client sees that as a reflection of you. Thirty-eight percent of people will click off of a poorly designed site, so you want to make a great impression-and quickly. Streamline Cash Flows and Get Paid Faster with Rocket Matter Pay Law firms have plenty of good reasons to offer online credit card processing: Faster, more reliable payments Less administrative time spent processing checks and reconciling books Offering clients the payment options they actually prefer But why have so many firms chosen not to take advantage of all the benefits of credit card processing? Download free guide What makes a website "good" for a law firm? Law firm websites aren't only there to be visually appealing. They should be functional and easy to navigate, but they should also speak to the audience you're trying to reach. How can you do that? Messaging. You can speak to the needs of your clients right from your homepage, if you know how. Tell them what's special about the services you offer. Why are you the firm they need? People don't want to guess. Let them know they've found the right team, and be specific. Some ways to do that include: Practice area pages: Show leads you understand their needs with practice area pages that highlight your experience and why you're best suited to help them. Practice area pages can give potential clients a sense of what it would be like to work with you. "Featured in" widgets: It's okay to brag a little. If you've been featured in publications, podcasts, or other media, share it with your audience. Social proof: Don't overlook testimonials, case studies, or online reviews. People trust other people, and your happy clients can often do the talking for you. Clear calls to action: Every website needs a call to action. Some of your readers inherently won't know what to do to book a consultation with you. The best way to guide them down the funnel is by simply telling them what to do next. How to stand out in a competitive market Who doesn't need a website these days? But with that comes the problem of oversaturation. With billions of web pages at their fingertips, you have to stand out because your career depends on it. Sometimes, being unique comes down to user experience. A sharp, clean layout, fast load times, and a site that looks great on mobile can push you way ahead of your competitors. About 58% of all web traffic comes from mobile devices, so making sure your potential clients are getting the full experience of your site from their phone is a huge deal. Can clients find you? A stunning website is worthless if no one sees it. Search engine optimization (SEO) brings new eyes to your site, making sure people who need your services can find you when they search online. Step one: keyword research. People aren't just searching for "lawyer near me" anymore. They're looking for specifics, like "family law attorney in Charlotte." Your site needs to use those phrases organically, especially on practice area pages and in your blog. Local SEO is another large piece of the puzzle for law firms. Clients usually search for legal services in their own city or region, so your website has to be optimized for local searches, too. (Don't forget about technical SEO factors like site speed, clean code, and mobile optimization to help you rank higher in search.) Speak your client's language People aren't just looking for a lawyer. They need someone who understands their problems and can offer solutions. Every practice area should speak directly to your clients. Make sure you're going in-depth about the legal concerns they're likely dealing with and why you're the one that will solve them. Besides that, a blog filled with even more legal information, like updates on new laws, keeps your site fresh and relevant. It shows you're staying on top of your game, nudging that trust factor more into place. Don't forget about analytics You have to keep updated on how everything is performing, even with a well-designed website. Rocket Matter provides analytics so you can track user behavior, see which pages work (and which don't), and identify where there's room for improvement. If clients aren't booking consultations after visiting a certain page, it might be time to tweak the content or adjust your call-to-action (CTA). But don't just stop there. A/B testing different layouts or messaging can enhance your website even more, so it continues to evolve as your firm does. Rocket Matter cares about your online presence, so we know just how important it is to have a bullet-proof strategy and accurately tracked website metrics. Luckily, we can help you figure out what works. Keep it secure Your law firm deals with sensitive client info, so security is non-negotiable. Rocket Matter websites come with built-in security features, so you don't have to worry about a breach or other possible issues. Consistent updates and regular maintenance also keep your website stable and secure over time. Building your online presence is simple with Rocket Matter You work hard and your website should do the same. But, to put your law firm on the map, you need a partner that will help you build a site you're proud of. Rocket Matter Websites handles everything from customizable (and mobile friendly) website templates to built-in SEO tools to quarterly content updates. What's even better than that? Integration into our practice management platform is seamless, meaning less headache and confusion for you. Regular website updates every three years are also included in your subscription so you can be relieved that you're in the loop for the long-term. But if you want to know more, schedule a demo with us today and see the difference for yourself! More useful posts: 9 Reasons Why Legal CRM Takes Your Law Firm To The Next Level Top 8 Technologies to Help You Run a Paperless Law Office Why is Online Legal Payment Processing a Must for Your Law Firm Streamline Cash Flows and Get Paid Faster with Rocket Matter Pay Law firms have plenty of good reasons to offer online credit card processing: Faster, more reliable payments Less administrative time spent processing checks and reconciling books Offering clients the payment options they actually prefer But why have so many firms chosen not to take advantage of all the benefits of credit card processing? Download free guide Related Resources How to Increase Your Profits with Rocket Matter Lawyers in firms of all sizes struggle to finish the work for the day in a reasonable amount of time. With document creation, non-billable tasks, and time spent following up with current and potential clients, the workday quickly turns from a planned eight-hour day into a twelve-hour one. Get free guide How to Master Your Law Firm's Time and Billing Lawyers have a heavy workload. With so many clients and their various needs, it's easy to put tedious administrative tasks like time tracking and billing on the back burner. Get free guide 6 Billing Strategies to Grow Your Law Firm Scaling your law firm doesn't just mean adding more lawyers or increasing your number of clients. The best way to boost your law firm's finances is to minimize your non-billable hours and make sure that every hour of your day is accounted for. Get free guide See More

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Building a Future-Ready Online Presence with Rocket Matter Websites

Captivating Clients: The Power of a High-Converting Website

Maximize Conversions: A Guide to Law Firm Websites with Rocket Matter

For Busy Law Firms, “Do It For You” Services Are a Smart Play

8 Reasons to Build Your Website with Rocket Matter

Subscribe to the Blog!

Subscribe to the Blog!

Access your firm's info & track time and expenses on the go.

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Rocket Matter

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