[Webinar] Building a Strong Law Firm Brand: Logos, Tag Lines & Psychology. Oh My!
Strong branding starts with a product or service that consistently delights your clients. External elements like brand name, logo, and tag line, remind them of that experience.
But there’s more to creating an effective brand strategy that identifies and differentiates your firm in the marketplace than choosing a stock image and slapping a cliched tag line below it.
When: Thursday, August 7, 2014 12:00 PM – 12:30 PM EDT
Speaker: Mike Miceli and Taylor TenBrook, Rocket Matter
Click here to register!
In this 30-minute webinar, we’ll discuss the practical and psychological factors that go into creating brand elements like logos and tag lines. We’ll also show examples of what works and what doesn’t, and how to be consistent when using these elements in your marketing and advertising efforts.
About the speakers:
Mike Miceli is the Director of Marketing for Rocket Matter. He currently heads up the internet marketing and business development strategy for Rocket Matter. He brings a background of SEO, SEM, and digital advertising.
Taylor TenBrook is a project manager with Rocket Matter. Her background in psychology, analytics, and problem solving, helps to establish, build and nurture relationship with clients, including lawyers and law firms.