[Webinar] Converting Website Traffic to Leads: Elements of a Killer Landing Page
Learn how law firms can more effectively engage with prospective clients through the use of intelligently designed landing pages.
When: Thursday, June 5, 2014 12:00 PM – 12:30 PM EDT
Speakers: Mike Miceli & Tim Baran, Rocket Matter
Click here to register!
A dedicated landing page is not just any page on a website. It is a targeted page, designed to engage the viewer and capture a desired behavior.
Visitors are sent from social media, email, pay-per-click, and other marketing campaigns, with the goal of converting into leads or customers.
In this 30-minute webinar, we will discuss what goes into creating a killer landing page, including:
- Headline, image, description (benefit), and forms
- How and where to advertise your landing page
- Targeting your landing page to the right people for higher conversions
- How to test, measure, and iterate
We’ll also look at real-world examples of killer landing pages.
About the speakers:
Mike Miceli is the Director of Marketing for Rocket Matter. He currently heads up the internet marketing and business development strategy for Rocket Matter. He brings a background of SEO, SEM, and digital advertising.
A former law firm librarian and CLE director, Tim Baran is the Content & Community Manager for Rocket Matter. He creates, edits, and curates, across a range of topics, platforms, and content formats.