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The Digital Marketing Playbook for Law Firms

digital marketing playbook

Law firms use digital marketing to create a dynamic presence on the web to raise their profile, attract potential clients, and provide customer-centric engagement and service to existing ones.

Designed to help law firms plan and execute digital marketing campaigns more effectively, the Digital Marketing Playbook discusses the challenges firms face and provides tips, tools, and strategies to help lawyers and marketers make informed decisions for a thriving online presence.

The E-Book identifies and chronicles the use of elements and practices such as creating optimized content, search engine optimization (SEO), banner ads, PPC, social media, blogging, video, and more.