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A difficult truth for most lawyers to accept is that their financial success will depend as much (or more!) on their business skills as on their abilities as an attorney. The lifeblood of any enterprise is new business. If you own a law firm (or are a solo attorney) you need to learn the marketing skills that will bring you a steady stream of new clients. In The Four Keys To Marketing Your Law Practice, you’ll learn where you should put your time, energy, and money — and where you shouldn’t. Get ready to take notes, as this presentation will be full of specific instruction.
Mark Merenda founded Smart Marketing (http://www.smartmarketingnow.com) in 1994. It has since grown to be one of the nation’s leading marketing and consulting firms for attorneys and financial professionals, with clients in 30 states. Smart Marketing’s services include strategic planning, coaching, and practice development, as well as the development and implementation of seminars, brochures, newsletters and e-newsletters, advertising campaigns, corporate identity and image, direct mail, websites, search engine optimization, client base marketing, referral source marketing, and more. Merenda’s SmartBlog (http://www.lawfirmhelp.com) is a popular resource for attorneys and financial professionals.
EDUCATION AND PROFESSIONAL ACCREDITATION
A graduate of Bennington College, Merenda is a teaching Fellow at the Southern California Institute, and a faculty member at Solo Practice University.
PRESENTATIONS AND PUBLICATIONS
Merenda gives lectures and presentations across the country, to groups including WealthCounsel, The National Academy of Elder Law Attorneys, The Ohio Forum of Estate Planning Attorneys, The Michigan Forum of Estate Planning Attorneys, The California Forum, The Society of Financial Service Professionals, and others. His list of publications is extensive, and includes Advisor Today, Bloomberg Wealth Manager, Marketing The Law Firm, National Underwriter, The National Law Journal, and more.