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Posted in: Market Your Firm
Blackberries, iPhones, and Droids. Oh my. In today’s society where people are constantly on the go, mobile devices are growing in popularity and daily usage. Emails are now being read more frequently on mobile devices than they are on desktops. This begs the question: are your current law firm marketing emails optimized for mobile? The […]
Posted in: General
Over the years, email marketing has become a great way to educate, empower, and turn potential customers into paying clients. But it’s not about hitting that “send” button as soon as your newsletter is completed. Factors such as your target audience, day of the week, and the time of the day, will play a big […]
Posted in: General
Blogging is one of the 5 best ways to grow your email list. And, WordPress is the best blogging platform for your blog. One of the reasons is the WordPress community of developers that create plugins to extend the functionality of the already robust software. Among them, are plugins to help you grow your email […]
Posted in: General
One cornerstone of every email marketing campaign is a well-designed subject line. By taking advantage of some tried and true principles, you will maximize the effectiveness of your campaign, generate a better open rate, and improve click-through performance. Like many things, generating effective subject lines is part art and part science. 1. Make Your Subject […]
Posted in: Leverage Technology
See Part 1: Lawyers, Encrypted Email, and Gmail: Encryption, for a discussion on ethics opinions, Gmail and an introduction to third-party options. Encryption refers to the process of encoding a message so that only authorized parties can read it. In relation to electronic information like e-mail, encryption uses a set of keys or passwords to […]
Posted in: Leverage Technology
Discussions about the necessity for lawyers to encrypt their email invariably begin with the ABA Standing Committee on Ethics and Professional Responsibility’s 1998 Formal Opinion 99-413 which states, “A lawyer may transmit information relating to the representation of a client by unencrypted e-mail sent over the Internet without violating the Model Rules of Professional Conduct […]
Posted in: General
Is your inbox burdened with an ever expanding list of emails waiting for your response? Send them to Evernote and keep your inbox clear. Emails pile on top of other emails and eventually get pushed to page two, never to be read (again). The trick to effectively managing email – and tasks, generally – is […]
Posted in: General
The other day I received a Doodle invitation for a conference call with five people across countries and time zones. Within an hour, and with only one email, the meeting was set. Yes, one email. We’ve all experienced massive, inbox-filling email exchanges trying to nail down a convenient meeting time. Try Doodle instead. It’s free […]
Posted in: General
When it comes to email marketing or sending out business related emails, a carefully crafted subject line can make the difference in getting your email read. Many factors have been identified that determine whether your email will end up in the spam folder, moved to a “to read later” folder, or opened – like a […]
Posted in: General
Managing emails continues to be a burdensome daily activity for many. It can quickly get out of control, and it’s not going away anytime soon. Eliminate the stress by maintaining a zero inbox. Here are a few tips. Delete ruthlessly No, you won’t get to that somewhat interesting but less than critical email. Delete it. […]
