law firm marketing email mobile

How to Optimize Law Firm Marketing Emails for Mobile

Blackberries, iPhones, and Droids. Oh my. In today’s society where people are constantly on the go, mobile devices are growing in popularity and daily usage. Emails are now being read more frequently on mobile devices than they are on desktops. This begs the question: are your current law firm marketing emails optimized for mobile? The […]

The Best Times to Send Out Marketing Emails

Over the years, email marketing has become a great way to educate, empower, and turn potential customers into paying clients. But it’s not about hitting that “send” button as soon as your newsletter is completed. Factors such as your target audience, day of the week, and the time of the day, will play a big […]

6 Tips For Generating Effective Email Subject Lines

One cornerstone of every email marketing campaign is a well-designed subject line. By taking advantage of some tried and true principles, you will maximize the effectiveness of your campaign, generate a better open rate, and improve click-through performance. Like many things, generating effective subject lines is part art and part science. 1. Make Your Subject […]

Lawyers, Encrypted Email, and Gmail – Part 2 of 2: The Tools

See Part 1: Lawyers, Encrypted Email, and Gmail: Encryption, for a discussion on ethics opinions, Gmail and an introduction to third-party options. Encryption refers to the process of encoding a message so that only authorized parties can read it. In relation to electronic information like e-mail, encryption uses a set of keys or passwords to […]

Lawyers, Encrypted Email, and Gmail – Part 1 of 2: Encryption

Discussions about the necessity for lawyers to encrypt their email invariably begin with the ABA Standing Committee on Ethics and Professional Responsibility’s 1998 Formal Opinion 99-413 which states, “A lawyer may transmit information relating to the representation of a client by unencrypted e-mail sent over the Internet without violating the Model Rules of Professional Conduct […]

Schedule Meetings with Doodle Instead of Email Back and Forth

The other day I received a Doodle invitation for a conference call with five people across countries and time zones. Within an hour, and with only one email, the meeting was set. Yes, one email. We’ve all experienced massive, inbox-filling email exchanges trying to nail down a convenient meeting time. Try Doodle instead. It’s free […]

Email Overload: Getting to Zero Inbox

Managing emails continues to be a burdensome daily activity for many. It can quickly get out of control, and it’s not going away anytime soon. Eliminate the stress by maintaining a zero inbox. Here are a few tips. Delete ruthlessly No, you won’t get to that somewhat interesting but less than critical email. Delete it. […]