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Posted in: General
The other day I called one of our client firms. “LAW OFFICE!” the receptionist barked at me when she picked up the phone. I felt so unwelcome! I knew immediately that this law firm was not using Ruby® Receptionists. If they did, I would have been greeted with a much less harsh and more inviting “Thank you […]
Posted in: Market Your Firm
Sure, we all come to ABA TECHSHOW to learn and network, but one of the most fun parts can be collecting all the cool swag that’s available. The ABA Journal has already announced their best swag of 2017, and we have to agree with their #1 pick: You just can’t top those freakishly adorable puppies at the How to Manage a Small Law […]
Posted in: Leverage Technology
In case you missed it (or if you want to see it again!), here are the slides and video from our recent webinar— Connecting in the Digital Age. In this webinar, Corey Saban of THELAW.TV explains the importance of connecting with possible clients online and how using videos for marketing can help you reach more prospects […]
Posted in: Market Your Firm
There are many ways to generate new business-development conversations with the right decision makers; networking, client referrals, strategic introductions as well as casting wider nets inside of existing clients. LinkedIn, although considered a social selling site is really a business research and engagement platform. It is also a tool that clients and prospective clients use […]
Posted in: Market Your Firm
When it comes to your website, focusing on the right keywords can mean the difference between success and failure. Keywords are the phrases (search terms) that consumers type into search engines, like Google and Bing, when they’re looking online for your services. If you’re not sure what your overall keyword focus is for your current website, […]
Posted in: Market Your Firm
LinkedIn bills itself as the largest professional network, but Twitter, whose tagline is simply, “what’s happening,” easily wins for creating and nurturing relationships. Here are three primary reasons why. 1. The easiest introduction ever – When you come across a piece of writing or video or presentation that resonates, you send the link out on […]
Posted in: Market Your Firm
During a presentation about the difficulty of real estate agents hooking home buyers who will only need their services once or twice in a lifetime, an agent in the audience saw it as an opportunity: “I know home buying and selling can’t be a habit. That’s fine. But what if I make a habit of […]
Posted in: Market Your Firm
Believe it or not, an overwhelming majority of law firms of all sizes consider themselves to be successful or very successful (85% of firms surveyed). Even with all the reported success, law firms still have set lofty goals for themselves. Top Five Law Firm Goals and Priorities Here are the top 5 goals that law […]
Posted in: Market Your Firm
Twitter is a great platform for meeting and nurturing relationships with fellow professionals, sharing your thoughts and useful links, and catching up on the latest news and trends. It’s also a terrific tool to learn by monitoring targeted practice area topics and following industry and legal experts and thought leaders. The Harvard Business Review recently […]
Posted in: Market Your Firm
Increasing online brand awareness is not easy. It takes consistent, relevant, useful content, effective use of social media and the adoption of SEO best practices to really drive it. While most law firms consider each of these different elements separately, successful firms know that driving their brand takes an integrated approach that combines them all […]